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Latest Posts from the Practice Building Blog

  • Artboard 1
    Lunettes Opticians

    “It’s a really good process to have a regular review and discussion to make changes to the business.” Tushar Manjithia “I like to think that we already have a...

    • June 24, 2016
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  • Artboard 2
    Leading your business in turbulent times

    If you can keep your head when all about you are losing theirs…. Leadership Accept full and personal responsibility for the effect that the current situation has on your...

    • June 24, 2016
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  • Trusit Long Version
    The EyeTech Story

    “Helping practices develop really needs somebody who understands that business inside out……….. a lot of the training programmes we see will give you facts and figures and how to...

    • March 14, 2016
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  • 0n the map2
    On the Map

    Let’s face it the spectacle wearers in your town are being constantly tempted to purchase their next pair from one of your competitors instead of from you. The multiples...

    • March 11, 2016
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  • what are we trying to do
    What Are We Trying To Do?

    Here at Practice Building we’ve seen hundreds (possibly thousands) of marketing materials used by independent practice owners. More often than not, the practice owners who chat to us feel...

    • June 19, 2015
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  • creative design
    Creative Design

    As mentioned in a previous blog “The Art Of Invitation”, marketing your practice is all about producing material that reflects and demonstrates your strengths, and that has the ability...

    • June 19, 2015
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  • the art of invitation
    The Art Of Invitation

    So what do we really mean when we say the word ‘marketing’? It’s a word we hear frequently at Practice Building; usually as part of one of the following...

    • June 19, 2015
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  • eye drop database
    Eye Drop Database

    Put the power of information at your fingertips – help your practice and your patients. My last blog referred to how helping patients with Ocular Surface Disease (OSD) is...

    • June 17, 2015
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  • VIP Events Really Work

    We have now planned and marketed several VIP events with your formula and the sales for our last Style Day were £15000! We vary them and a Sunglass Extravaganza...

    • Posted May 14, 2015
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  • the exponential power of 1
    The Exponential Power of 1

    The Exponential Power of 1 (EP1) is the process by which any optician can add real and consistent turnover growth in a simple and manageable way and without the...

    • April 30, 2015
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