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All posts by Rebecca Thompson

About Rebecca Thompson

Rebecca Thompson has worked her way from the ground up in optics, starting as receptionist, she moved to Dispensing Assistant and then to Dispensing Optician, then Store Manager then Group Manager. This has given her a unique insight into the workings of Independent Optical Practices. At Practice Building she has found a home for sharing her innovative ideas for making running Independent Optical practices efficiently, profitable and enjoyable.
  • Modelling Excellence – Loaf

    I’ve often heard people say that working in optics is a little like working within a bubble, and great as that can be, it’s good to step outside it occasionally and see what other brands in other...

    • Posted November 10, 2016
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  • What Are We Trying To Do?

    Here at Practice Building we’ve seen hundreds (possibly thousands) of marketing materials used by independent practice owners. More often than not, the practice owners who chat to us feel good about the fact they have invested in...

    • Posted June 19, 2015
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  • Creative Design

    As mentioned in a previous blog “The Art Of Invitation”, marketing your practice is all about producing material that reflects and demonstrates your strengths, and that has the ability to attract and invite potential and existing customers...

    • Posted June 19, 2015
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  • The Art Of Invitation

    So what do we really mean when we say the word ‘marketing’? It’s a word we hear frequently at Practice Building; usually as part of one of the following phrases:·       “The diary is quiet – I need...

    • Posted June 19, 2015
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  • Important Tasks

    Over the last month or so I have been working on 12 month plans with practice owners and managers that will significantly move them forward and get them closer to achieving their business and personal goals. As...

    • Posted March 3, 2015
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  • How to be TRULY customer focused

    After a recent training day focusing on retail and taking practice owners outside of optics to look for ideas, I started to think about how we communicate with our patients and noticed some interesting patterns Like many...

    • Posted February 4, 2015
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  • New Year…Same List

    Every January it is customary to make promises (to ourselves or others), write plans and produce lists for the year ahead.  January is the opportunity to really shake things up, to make a fresh start and to...

    • Posted January 1, 2015
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  • Why Might They Choose Your Practice?

    As an optician, you might think your patients choose to visit your practice for an outstanding eye exam; and in some cases you might be correct in that assumption. I did however have an interesting conversation with...

    • Posted December 12, 2014
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  • Understand Which Marketing Activity Gets Results

    Previously we discussed how to test and measure those new ideas; here is an example of one activity that definitely needs to be measured – and rarely is!   Dozens of independent practices talk to me regularly...

    • Posted November 26, 2014
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  • 3 Simple Rules For New Ideas

    So how do we decide which idea is implemented first? And how do we know if it’s a good idea to try it?  These simple criteria will help you get some clarity: The Numbers What impact might...

    • Posted November 14, 2014
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