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Latest Posts from the Practice Building Blog

  • Word of Mouth by Design not by Accident

    OK so you rely on Word of Mouth to attract new customers but what are people saying when they talk about you? Jane and Sally are sat having a...

    • February 4, 2015
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  • How to be TRULY customer focused

    After a recent training day focusing on retail and taking practice owners outside of optics to look for ideas, I started to think about how we communicate with our...

    • February 4, 2015
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  • Generating your Eye Drop Sales

    Would you be surprised to know that around 96% of all non-Rx eye drop sales take place OUTSIDE optical practices, and when I say OUTSIDE I don’t mean in...

    • January 26, 2015
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  • New Year…Same List

    Every January it is customary to make promises (to ourselves or others), write plans and produce lists for the year ahead.  January is the opportunity to really shake things...

    • January 1, 2015
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  • Do Targets Really Work?

    I have never been a great lover of financial targets for my team in practice, for many reasons.During October I realized that we were going to have our work...

    • December 18, 2014
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  • Why Might They Choose Your Practice?

    As an optician, you might think your patients choose to visit your practice for an outstanding eye exam; and in some cases you might be correct in that assumption....

    • December 12, 2014
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  • Understand Which Marketing Activity Gets Results

    Previously we discussed how to test and measure those new ideas; here is an example of one activity that definitely needs to be measured – and rarely is!  ...

    • November 26, 2014
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  • 3 Simple Rules For New Ideas

    So how do we decide which idea is implemented first? And how do we know if it’s a good idea to try it?  These simple criteria will help you...

    • November 14, 2014
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  • How does your cap fit?

    The boss creates fear, the leader confidence. A boss fixes blame, a leader corrects mistakes. A boss knows all, a leader asks questions. A boss makes work a drudgery,...

    • November 14, 2014
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  • Our tips for staying busy and profitable next month

    When Opticians consider the festive season many see a time when patients numbers will fall and sales will plummet but there is a lot that you can do to...

    • November 6, 2014
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